Our Story


We may be new to the Ghanaian market, but we are not new to the TV industry. TCL is a globally trusted brand, selling over 20 million TVs worldwide last year and ranking among the largest TV brands in the world.

Building 20 million TVs means that we must be efficient. When it comes to production, every raw material that goes into a TV is purchased in massive quantities to help keep costs low, so that we can pass this value onto the consumer.


We are one of only three brands worldwide that are fully vertically integrated. What does this mean to you? This means that we make every part of the TV ourselves and we control the entire production process. This allows us to deliver a consistent and high-quality product to you – the consumer.

We invested $15 billion dollars to build a state-of-the-art factory where we make our own panels, and build the TVs at our own assembly factories, then sell to popular retailers. Being able to manufacture some of the most expensive parts of the TV allows us to pass this value to the consumer. Comparatively, other brands may purchase panels and other components from us, then put their name on it causing the price to increase.


TCL’s commitment to innovation is shown throughout our 35 research centers around the world – including one in Silicon Valley and a joint venture lab with MIT in Boston. The global size of the brand makes innovation technologies affordable.

We’ve showed off some other great products at recent Consumer Electronics Shows, including the World’s Largest 110” 4K Curved TV and HDR TVs featuring Quantum Dot technology. You are just starting to see some of these exciting TCL-developed technologies arriving in the US.

Our partnership with streaming leader Roku has received huge industry and consumer acclaim. WIRED called our TCL Roku TV “the first Smart TV worth using.” PC Mag named it the Best TV of 2014, and gave the TCL Roku TV Editor’s Choice Awards in 2014, 2015 and 2016.


TCL’s Chairman, Li Dongsheng, is the original founder of TCL. He grew up in communist China during Mao Zedong’s Cultural Revolution, a period when there was no opportunity for young people. Despite being an excellent student in high school, after graduation Li was sent to work on an agricultural cooperative for three years doing hard manual labor. He labored at a fish farm during the day, secretly read books every night, and hoped that change would come. Fortunately, it did – Deng Xiaoping introduced his Open Door policy in 1977 and re-started the University Entrance examinations, which were stopped by Mao in 1965.. With over 5 million people taking that first test and space for less than 5% of them to be accepted, it was the most competitive scholastic test in modern Chinese History. Li was accepted to Hua Nan Polytechnic University and graduated in 1982 with an electrical engineering degree.

He took a job assembling cassette tapes at a factory that had been opened a year earlier with a $600 loan from the Huizhou government. With China’s economy growing rapidly, Li and his colleagues decided to move into telephones and by 1985, he was named CEO of TCL Telecommunication Equipment Company Limited (that’s where the name TCL comes from). By 1989, TCL was one of the biggest phone manufacturers in China and they used that success to launch a joint venture in 1992 to build its first color TV. Twenty two years later, the former cassette tape assembler is the Chairman of a company that had $16 billion in sales last year . On a sidenote – in 1989, the Chinese government banned domestic companies from using English names, but TCL was grandfathered in, making it the only Chinese Brand that Chinese consumers know by an English name.